Treat Your Employees Like Customers

Alison Davis and Jane Shannon

Treat your employees just like your customers. Take this small step, and big, positive results will follow.

Here’s why. Your company has many important constituents—from government regulators to unions, shareholders, customers, neighbors, and the press. Your employees occupy a unique place in this group.

When your employees do a great job, create new products, build your brand, and sell your wares, they also forge a positive link with one or more of the other groups important to your company’s success.

Think about it, and you’ll realize how appropriate it is to treat your employees like customers. They are, after all, customers of the HR benefits, services, and programs your company ...