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Trend-Driven Innovation: Beat Accelerating Customer Expectations by Alexander Osterwalder, Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

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SCAN

THE OVERWHELM IS THE OPPORTUNITY.

 

 

 

 

 

 

 

 

 

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So relentless hyper-competition and accelerating consumer expectations have you constantly playing catch-up.

Consumer trends take the overwhelming nature of these forces and turn them to your advantage. Understanding and tracking trends gives you a handle on the information onslaught and a framework through which to understand rapid change.

Let's start by unpacking what trends are and how to spot, track, and process them in a meaningful way.

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[2.1] Trends 101 Where to start with consumer trends.

[2.2] Watch Businesses First, Customers Second The counterintuitive secret to customer-centricity.

[2.3] Trends in the Wild Four trends and how we identified them.

[2.4] Building a Trend Framework Why you need one; how to build it; sharing ours.

2.1 TRENDS 101 Where to start with consumer trends.

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The moment you say “trends” you step into a minefield of potential confusion. Are you talking about aging populations, the rise of China, ...

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