So relentless hyper-competition and accelerating consumer expectations have you constantly playing catch-up.
Consumer trends take the overwhelming nature of these forces and turn them to your advantage. Understanding and tracking trends gives you a handle on the information onslaught and a framework through which to understand rapid change.
Let's start by unpacking what trends are and how to spot, track, and process them in a meaningful way.
[2.1] Trends 101 Where to start with consumer trends.
[2.2] Watch Businesses First, Customers Second The counterintuitive secret to customer-centricity.
[2.3] Trends in the Wild Four trends and how we identified them.
[2.4] Building a Trend Framework Why you need one; how to build it; sharing ours.
The moment you say “trends” you step into a minefield of potential confusion. Are you talking about aging populations, the rise of China, ...