O'Reilly logo

Trend-Driven Innovation: Beat Accelerating Customer Expectations by Alexander Osterwalder, Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

images

GENERATE

TURN INSIGHTS INTO IDEAS

 

 

 

 

 

 

 

 

 

images

Spotting the latest trends and correctly identifying which are relevant to your business is a complete waste of time if you then don't use those insights to launch innovations that keep you ahead of customers' accelerating expectations.

That's why we created the Consumer Trend Canvas (CTC), a simple yet powerful tool that walks you through the process of trend-driven ideation from analysis to application.

After reading this section, you'll be able to turn your trend insights into compelling new business, product, service, and marketing opportunities, both on your own and also—because innovation is a team effort—by running successful ideation sessions with your team or clients.

images

4.1 THE CONSUMER TREND CANVAS A simple tool for generating compelling, trend-driven innovation ideas.

[4.2] The Consumer Trend Canvas in Action Practical examples to learn from.

[4.3] Trend-Driven Ideation Sessions Run workshops that deliver winning ideas.

4.1 THE CONSUMER TREND CANVAS A simple tool for generating compelling, trend-driven innovation ideas. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required