Spotting the latest trends and correctly identifying which are relevant to your business is a complete waste of time if you then don't use those insights to launch innovations that keep you ahead of customers' accelerating expectations.
That's why we created the Consumer Trend Canvas (CTC), a simple yet powerful tool that walks you through the process of trend-driven ideation from analysis to application.
After reading this section, you'll be able to turn your trend insights into compelling new business, product, service, and marketing opportunities, both on your own and also—because innovation is a team effort—by running successful ideation sessions with your team or clients.
4.1 THE CONSUMER TREND CANVAS A simple tool for generating compelling, trend-driven innovation ideas.
[4.2] The Consumer Trend Canvas in Action Practical examples to learn from.
[4.3] Trend-Driven Ideation Sessions Run workshops that deliver winning ideas.