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Trend-Driven Innovation: Beat Accelerating Customer Expectations by Alexander Osterwalder, Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

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CULTURE

UNLOCK AN OPPORTUNITY MACHINE

 

 

 

 

 

 

 

 

 

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Successful organizations don't win by spotting a single trend, no matter how big or game-changing it is. From ever-present behemoths such as General Electric to recently emerging giants such as Google, organizations succeed by recognizing and acting on multiple trends, in ways small and large, time and again. In short, they win because they build a trend-driven culture that can sense the direction of travel of customer expectations on an ongoing basis.

This section will show you how to kickstart and develop trend-based initiatives within your own organization, and how to leverage the power of external networks, too.

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[6.1] Your Trend Department Get your colleagues to see around corners.

[6.2] Trend-Driven Ecosystems Tap into and harness external networks, too.

6.1 YOUR TREND DEPARTMENT Get your colleagues to see around corners.

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The most powerful cultural dimension of a trend-driven organization is its inclusiveness. Which ...

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