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Trends and Research in the Decision Sciences: Best Papers from the 2014 Annual Conference by Merrill Warkentin, Decision Sciences Institute

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18. Channel Structure Decisions for Manufacturers with Service Outsourcing

—Yusen Xia, Department of Managerial Sciences, Robinson College of Business, Georgia State University

—Tiaojun Xiao, School of Management Science and Engineering, Nanjing University

—G. Peter Zhang, Department of Managerial Sciences, J. Mack Robinson College of Business, Georgia State University

Abstract

Motivated by observations of decentralized distribution channels and service outsourcing, we develop a game model to study the distribution channel structure decisions for two manufacturers competing on price and services. Each manufacturer has two channel structure strategies: centralization and decentralization. We explore how the retailer’s service cost influences ...

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