O'Reilly logo

Trends and Research in the Decision Sciences: Best Papers from the 2014 Annual Conference by Merrill Warkentin, Decision Sciences Institute

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

24. Effects of Strategic Orientations and New Service Development Performance

—Colin Cheng, National Kaohsiung First University of Science and Technology

—Yongmei Xu, Jinan University

—Chwen Sheu, Kansas State University

Abstract

This study investigates the relationships among five types of strategic orientations, strategic flexibility, and six dimensions of new service development performance in the B2B service context. Based on a survey of 164 leading Taiwanese-based B2B service firms, the statistical results reveal that market, interaction, and learning orientations are positively related to new service launch, new service success, financial performance, new service innovativeness, market performance, and new service development process efficiency. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required