Augmenting and securing the consumer brand experience through smart and intelligent packaging for food, beverages and other fast-moving consumer goods
J. Plimmer, Product & Image Security Foundation, UK
Whilst the terms ‘smart’ and ‘intelligent’ are often interchangeable, the world of true intelligence in packaging is still a long way off. However, there are growing numbers of highly innovative technologies currently in use in the packaging and labelling sector that are often euphemistically termed smart or intelligent by their manufacturers. These technologies provide access to information that relates to the status of a product and informs on its condition and provenance in a way that directly engages with both consumers ...