Index

A

accounting

accounting software, 22

accounting systems, 21–22

importance of, 20–21

professional accountants, 23

record keeping, 21

Accounting Assistant, 299

accounts

Amazon Pro Merchant, 308

merchant credit card accounts, 175–177

PayPal, 171–172

add-on sales, 227–228

advertising

add-on sales, 227–228

brand identity, 221

establishing, 222–223

reinforcing, 223–224

cross-promotions, 226–227

email mailing lists

creating, 230–231

email newsletters, 231–233

Google AdWords, 237–242

Google Product Search, 242–243

Guides, writing, 236–237

product reviews, 234–235

real-world advertising, 243–244

subscriber lists, 231

linking to your eBay Store, 226

linking to your other listings, 224–225

optimizing listings for search, 228–230

Trading Assistants ...

Get Tricks of the eBay® Business Masters now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.