Index
A
accounting
accounting software, 22
accounting systems, 21–22
importance of, 20–21
professional accountants, 23
record keeping, 21
Accounting Assistant, 299
accounts
Amazon Pro Merchant, 308
merchant credit card accounts, 175–177
PayPal, 171–172
add-on sales, 227–228
advertising
add-on sales, 227–228
brand identity, 221
establishing, 222–223
reinforcing, 223–224
cross-promotions, 226–227
email mailing lists
creating, 230–231
email newsletters, 231–233
Google AdWords, 237–242
Google Product Search, 242–243
Guides, writing, 236–237
product reviews, 234–235
real-world advertising, 243–244
subscriber lists, 231
linking to your eBay Store, 226
linking to your other listings, 224–225
optimizing listings for search, 228–230
Trading Assistants ...
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