CHAPTER 1

Your True Story

Why did you buy the car you drive? If I asked you that question, you would probably have multiple answers: it gets great mileage; you love the design, the sunroof, the stereo system; you got a really good deal. These are all rational, logical reasons. The engineers who built your car would love your answers; they would point to them as proof of a long-held engineering belief that the world is a rational, logical place. The label we often use for people like this is left-brained. Many of these folks—engineers and others with a talent for things like math and logic, as well as many senior business executives, CFOs, and CEOs—harbor a suspicion that so-called right-brain pursuits like story and storytelling aren’t really ...

Get True Story now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.