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c23 JWBT144/Gordon September 25, 2009 18:3 Printer Name: Courier Westford, Westford, MA
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Suffer Growing Pains
Joyfully
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aunching your business is one thing; keeping it on a healthy growth
trajectory is something else. Let’s look into the near future. Your venture
is off the ground, and you are exhilarated to be in business for yourself.
Due to your relentless persistence, your ability to make good decisions, and
some luck, your company is growing. You are full of confidence because you
have done something important for yourself, your family, the community,
your stakeholders, your employees—and for the IRS.
What will you experience as your business grows?
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The pursuit of strategic opportunities: Gordon’s Value Cycle plus The
Power of Zero
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Stages of growth—some painful; always challenging
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Your personal transition from manager to leader
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The challenges of steering your company through the disruptive
global changes
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The need for continuous strategic planning
The Pursuit of Strategic Opportunities: Gordon’s
Value Cycle plus The Power of Zero
Consider this: While studying fashion design at the Art Institute, you conceive
a business opportunity for a line of audacious, cheeky clothing for the 15-
to 35-year-old market. Using your creativity and sewing skills, you develop
prototypes and test consumer demand by showing the clothing to many of
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