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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition by Michael E. Gordon

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P1: OTA/XYZ P2: ABC
ind JWBT144/Gordon September 16, 2009 13:48 Printer Name: Courier Westford, Westford, MA
274 INDEX
Power
of buyers, 91
of commitment, 253–254
of suppliers, 92
Powerful resources, mobilizing,
171–179
Power of Zero, 10, 244–246
PowerPoint presentation, 218, 221
Power skills, personal, 53
Preproduction growth stage, money
needs at, 209
Present recessionary economic cycle, 62
Present status, in an executive summary,
186
Press releases, 118
Price
competing on, 142–143
undercutting, 49
PrintroneX Corporation, 48
proace.com, 128
Proactive, Energetic, and Purposeful
(PEP), 44
Proactive management team, 252–253
Problem solving
brainstorming in, 23–26
seven-step approach to, 10–11
Process, as a factor in entrepreneurship,
6–7
Product development, 109
Product e-tailers, 114, 120
Product issues, 55
Products
differentiated and innovative, 29,
143–144
valuable and differentiated, 91
workable, 142
Professional standards, 183
Profitability, 55
increasing, 109
projecting, 157–170
Profit from operations (PFO), 162,
167
Profit margins, low, 107
Progress
continuous monitoring of, 253
monitoring, 231
visible, 230
Project management, 130
tools for, 129
Property know-how/knowledge, 177
commercializing, 146
Proprietary know-how/knowledge, 177
Publicity releases, 118
Quinn, Larry, 47–52, 79
R & D laboratories, A123Systems, 74
Rapid-growth, high-potential
companies, 58
Real estate development opportunities,
37–38
RealtyTrac.com, 64
Recessionary economic cycle, 62
Recessions, 61–62
fallout from, 66
pressing concerns during, 68
Reciprocal links, 116–117
Register.com, 235
Relationship builders, 198
Rental property, multi-family, 64–65
Repeat purchases, online, 119–120
Rescue package of 2008, 70
Resource Maturity business stage, 248
Resources
commercializing, 41
as a factor in competitive success, 32
financial, 177
imagination, 178
infrastructure, 177–178
knowledge, 177
mobilizing, 2, 11, 171–179, 235
people, 173–176
physical, 176–177
Return on investment (ROI), 219
critique of, 191
Revenue streams
in business design, 103, 104
eBay, 105–106
for gourmet coffee bag Web business,
114
Ridings, E. J., 137
“Right customer” idea, 228
Riley, Bart, 74
RImarinas.com, 121

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