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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
book

Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

by Michael E. Gordon
September 2009
Beginner content levelBeginner
299 pages
8h 16m
English
Wiley
Content preview from Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
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notes JWBT144/Gordon September 3, 2009 8:31 Printer Name: Courier Westford, Westford, MA
Notes
Introduction: Buckle Up
1. The Economist: The World in 2009 (London: Economist Newspaper
Limited, 2008), p. 113.
Chapter 1: Trump on Entrepreneurship
1. George H. Ross, Trump.
Chapter 2: Unleash Your Entrepreneurial Power
1. For further literature on entrepreneurship, the following two text-
books are recommended: Jeffrey A. Timmons and Stephen Spinelli, New
Venture Creation: Entrepreneurship for the Twenty-first Century, 7th ed.
(New York: McGraw Hill/Irwin, 2007); and William D. Bygrave and An-
drew Zacharakis, The Portable MBA in Entrepreneurship, 4th ed. (Hoboken,
NJ: John Wiley & Sons, 2005).
2. Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement without
Giving In (Boston: Houghton Mifflin, 1981).
3. Charles H. Kepner and Benjamin B. Tregoe, The Rational Manager: A
Systematic Approach to Problem Solving and Decision Making (Princeton, NJ:
Kepner Tregoe, 1997).
Chapter 3: Feel the Fear—Do It Anyway
1. Alex F. Osborn, Applied Imagination: Principles and Procedures of Creative
Problem-Solving, 3rd ed. (New York: Scribner’s, 1993).
257
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notes JWBT144/Gordon September 3, 2009 8:31 Printer Name: Courier Westford, Westford, MA
NOTES
2. Shakti Gawain, Creative Visualization: Use the Power of Your Imagination
to Create What You Want in Your Life (Novato, CA: New World Library,
2002).
Chapter 4: Start Right—Build on the CUSTOMER Model
1. Richard Whiteley and Diane ...
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