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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
book

Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

by Michael E. Gordon
September 2009
Beginner content levelBeginner
299 pages
8h 16m
English
Wiley
Content preview from Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
P1: OTA/XYZ P2: ABC
ind JWBT144/Gordon September 16, 2009 13:48 Printer Name: Courier Westford, Westford, MA
Index
A123Systems, Inc., 73–75
Acquisitions, 39
Action-oriented questions, 25
Action(s)
decisive, 11
as factors in entrepreneurship, 6
Advertising. See also Virtual channels
pay-per-click, 117
on the Web, 121
word-of-mouth, 151
Advisors, as resources, 175
Airline industry, 94–95
Amazon Elastic Compute Cloud, 130
American Express, 146
Analysis, in the strategy process, 141
AngelDeals.com, 97, 117, 118, 120,
235
needed resources for start-up of, 236
Angel investors, 213, 216
Anti-customer behavior, 224
Apprentice, The,2
Art of War (Sun Tzu), 95
Assessment, in the AVOID cycle, 251
Assessment, Vision, Options, Initiatives,
Do It! (AVOID) cycle, 250–253
Assets, 160
values of, 63
Assumptions, 164, 165
Auctions, 50
online, 105–106
Avatars, 124–125
BABSON negotiation phase,
204–205
Bad industries, 94–95
Balance sheet, 157, 158–161
Banking relationship, beginning, 195
Bankrupt properties, 64
barackobama.com, 125–126
Beading Caf
´
e, executive summary of,
188–190
bebo.com, 124
Being unstoppable, 11
Ben & Jerry’s, 134–135
Ben & Jerry’s Foundation, 134–135
Beristain, Edith, 39–40
Best Alternative Before Shutting Off
Negotiations (BABSON)
negotiation phase, 204–205
Best practices, 93
absorbing, 40–41
borrowing, 38
competitors’, 95
in technology ventures, 77–78
best-web-directories.com, 118
Big opportunity, lack of, 22
265
P1: OTA/XYZ P2: ABC
ind JWBT144/Gordon September 16, 2009 13:48 Printer Name: Courier Westford, Westford, MA
266 INDEX
bizbuysell.com, ...
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Publisher Resources

ISBN: 9780470467183Purchase book