P1: OTA/XYZ P2: ABC
ind JWBT144/Gordon September 16, 2009 13:48 Printer Name: Courier Westford, Westford, MA
INDEX 275
Risk(s). See also Critical risks
controlling, 16
managing, 1
minimal tolerance for, 22
tolerance for, 41
Roosevelt, Franklin D., recovery model
of, 70
Ross, George, 99
Royalty lenders, 213
Sacrifices, during start-up, 81
Sales, closing, 152–153
Sales and marketing budget, 229
salesforce.com, 129
Sales funnel, 117
Sales systems, 153
Scalability, 55
Screen printing T-shirt business, 85
Seabait, Ltd., 145
Search engine meta tagging, 116
Search engines, 95–97
Search Pages Ads, 116, 117
Search results, 115–116
sec.gov, 97
secondlife.com, 124–125
Securities and Exchange Commission
(SEC), 70
Self, as a resource, 173
Self-confidence, lack of, 21
Self-education, 76–77, 78
Self-perception, strengthening of, 21
Service providers, 121
Services, differentiated, innovative,
143–144
Sexton, Michael, 112
Situations, assessing, 9
Skills
commercializing, 41
opportunity and, 70
Small Business Administration (SBA),
43, 211
Small businesses, 68
future of, 58
smallbusiness.findlaw.com/business-
structures/business-structures-
quickstart.html,
235
Small Web businesses, 120
Smart For Two car, 144
Social consciousness, defined, 133
Socially conscious business design,
133–137
Socially conscious businesses, 42
Social mission, of Ben & Jerry’s, 134
Social networking
participation in, 123
potential of, 128
software for, 128
Web-based, 130
social-networking-website-design.com,
128
Social networks, reaching target
customers via, 119
Social responsibility, ...