P1: OTA/XYZ P2: ABC
c03 JWBT144/Gordon September 25, 2009 19:26 Printer Name: Courier Westford, Westford, MA
Feel the Fear— Do It Anyway
stuck, my frustration goes sky high, and I have to do something. And that’s my
advice to you. Do something! Take one extremely small, frugal step in any
likely entrepreneurial direction. Action will lead you out of the wilderness.
Obstacle 10. I Still Don’t Think I Have What It Takes to
Be an Entrepreneur
As I mentioned in the preceding chapter, everyone has the potential to learn
and enhance their 11 Essential Entrepreneurial Power Skills. As your toolbox
of traits ﬁlls up, you may gain the conﬁdence to jump into the Trying Game.
In any case, you will feel more in control of your life, more powerful, and less
powerless. Absorb the Essential Entrepreneurial Power Skills; set a course of
action to master each skill.
Now for my promise: Study the book through Chapter 7. Don’t continue
reading beyond Chapter 7 until you have identiﬁed an authentic, honest-to-
goodness, credible entrepreneurial opportunity. You have my personal guar-
antee that you will succeed. It is not possible to have a bona ﬁde opportunity
in hand and not launch it. Your entrepreneurial passion will drive you at
harrowing speed to Chapter 22: “Launch Your Venture!”
These 10 obstacles are summarized in Exhibit 3.2. It would be time well
spent to work through this chart. Fill out the severity and priority of each
particular risk. Then ﬁgure out how to minimize or eliminate each concern.
This is an excellent opportunity to use your brainstorming skills.
Brainstorming as a Powerful Problem-Solving Tool
On several occasions, I have alluded to brainstorming
as a technique to help
you move beyond your obstacles. Brainstorming is a group thinking process
that is used to generate creative ideas and to solve complex problems. Here’s
how it works: A group of imaginative, positive, and willing people come
together to help you. A discussion leader, someone other than you, deﬁnes
the problem, communicates the rules, and maintains the momentum. These
are the rules to be followed by the group:
Put a chart on the wall with a concise statement of the problem to
be solved. Then encircle the problem with several other questions,
as we did in Obstacle 1. These “what to, how to, when to” questions
become calls to action.
Get the ideas ﬂowing. Absolutely no criticism or judgment of any kind
(good or bad) of other ideas is permitted.
Quantity of ideas is preferable to quality.