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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
book

Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

by Michael E. Gordon
September 2009
Beginner content levelBeginner
299 pages
8h 16m
English
Wiley
Content preview from Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
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c05 JWBT144/Gordon September 16, 2009 12:10 Printer Name: Courier Westford, Westford, MA
Find Ideas in a Turbulent World
additional locations, plus it was a simple business to understand. Maria also
felt that the business would engage her own artistic talents, and she liked the
community of artistic people that were attracted to the store. Then, the most
exciting thing of all happened: She said, “If I owned that shop, I would create a
tight community of beading enthusiasts. They could hang out in my shop and
share their beading interests in a comfortable social environment with coffee,
tea, and snacks. I might call it The Beading Caf
´
e, and have guest speakers, craft
shows, a consignment store. It would be the best beading shop in the area.”
Maria’s creative juices were really flowing. She was thinking about how to add
unique value for her customers. During the following week, she researched
the hobbies and crafts industry. She concluded that the business would be
sustainable during good and bad times as long as product and service pricing
were at an affordable level.
Not bad for a two-hour walk!
This simple exercise presents an entrepreneurial model for idea searching
and screening. Imagine a funnel. Maria was filling the top of the funnel with 50
or more business ideas, using her own judgment to screen out the unattractive
ones, the uncomfortable ones, the ones that didn’t fit ...
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Publisher Resources

ISBN: 9780470467183Purchase book