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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition by Michael E. Gordon

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P1: OTA/XYZ P2: ABC
c06 JWBT144/Gordon September 16, 2009 12:12 Printer Name: Courier Westford, Westford, MA
Select One (and Only One) Opportunity
Figure 6.3 Business Size, Growth Rate, Risk, Capital Needs
Capital needs
Risk
Small
Business size
Large
Fast
Growth rate
Slow
Large high-potential
business
Rapid growth
Small lifestyle
business
Slow growth
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Business Size,
Growth Rate, Risk, Capital Needs.” Copyright
C
2005 by Michael E. Gordon. Used with
permission.
likelihood of turning into profitable Money Machines. Four possible scenarios
can befall your business: two nonsuccesses and two successes (Figure 6.1). As
you gain proficiency with the funnel, your chances of success will increase.
Actions
If you have an idea that feels right after you have squeezed it through the
Opportunity Screening Checklist, go for it! Commit a small amount of
capital to test the opportunity further. Don’t stay frozen in the headlights.
If your idea-opportunity plate is empty, go back to Chapter 5 and continue
to fill the funnel proactively.
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P1: OTA/XYZ P2: ABC
c06 JWBT144/Gordon September 16, 2009 12:12 Printer Name: Courier Westford, Westford, MA

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