
P1: OTA/XYZ P2: ABC
c06 JWBT144/Gordon September 16, 2009 12:12 Printer Name: Courier Westford, Westford, MA
TRUMP UNIVERSITY ENTREPRENEURSHIP 101
2. Scenario (2): Mark and Larry purchase the equipment and build a
plastics injection-molding factory and get limited sales. But limited
sales force the company to close.
3. Scenario (3): Plastechnology becomes a reality and grows to the level
of a lifestyle business, providing Mark and Larry with a fulfilling
quality of life in their own business, as well as the satisfaction of
being their own bosses. Sales grow to $500,000 to $1 million. Very
exciting!
4. Scenario (4): Plastechnology has found a sweet spot in the injection-
molding market. Revenues skyrocket to $15+ million within a 5- to
10-year period, making it a high-potential company.
In your judgment, which scenario actually happened?
Like a soap opera, the story of Plastechnology will unfold throughout this
book. Stay tuned, but don’t rush ahead until you have answered the case
questions.
What Is the Difference between an Idea
and an Opportunity?
There is a shorter answer and a longer answer to this question. The shorter
answer is this: Any idea that can actually become a positive, sustainable Money
Machine is an opportunity. If that seems like circular reasoning, it is. But all the
well-crafted logic and analysis cannot dispute a successful outcome. Success
tells the whole story. Let me share two ...