P1: OTA/XYZ P2: ABC
c06 JWBT144/Gordon September 16, 2009 12:12 Printer Name: Courier Westford, Westford, MA
Select One (and Only One) Opportunity
Figure 6.3 Business Size, Growth Rate, Risk, Capital Needs
Source: The Center for Competitive Success, www.CompetitiveSuccess.com, “Business Size,
Growth Rate, Risk, Capital Needs.” Copyright
2005 by Michael E. Gordon. Used with
likelihood of turning into proﬁtable Money Machines. Four possible scenarios
can befall your business: two nonsuccesses and two successes (Figure 6.1). As
you gain proﬁciency with the funnel, your chances of success will increase.
⻫ If you have an idea that feels right after you have squeezed it through the
Opportunity Screening Checklist, go for it! Commit a small amount of
capital to test the opportunity further. Don’t stay frozen in the headlights.
⻫ If your idea-opportunity plate is empty, go back to Chapter 5 and continue
to ﬁll the funnel proactively.