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c18 JWBT144/Gordon September 16, 2009 16:23 Printer Name: Courier Westford, Westford, MA
TRUMP UNIVERSITY ENTREPRENEURSHIP 101
Example of an Executive Summary
The Beading Caf
´
e
3
Executive Summary
January 2009
The Company
The Beading Caf
´
e is a new company that will provide a community
environment for avid bead lovers of all skill levels. Located in Brookline
Village, Massachusetts, the Company will offer regular and frequent classes
and will sell a comprehensive array of beads from around the world, tools,
findings, supplies, and finished beaded jewelry from our own inventory and
on consignment.
Our value proposition for our customers is based on the creation of a
magnetic, aesthetic, friendly atmosphere. Repeat customers will come for
the camaraderie, for the learning experience, and to create their own beau-
tiful beadwork. In a gracious 1,500-square-foot setting, supplies and work
tables will be available, in addition to continuous free tea, honey, mint, and
lemon. Sandwiches, salads, gourmet coffees, pastries, and other snacks will
be available for sale. Skilled teachers will be retained on an as-needed basis.
When classes are not being held, videos will be shown so that regular cus-
tomers can learn on their own as they purchase the needed supplies. There
will be background music for aesthetics. The company will expand through
acquisitions, new stores, and franchises.
Our Mission ...