Preface and Acknowledgements
This research started as an investigation into business ethics in the transforming Russian 'market' system. However, as a westerner going to Russia, the first thing to strike me was the extent to which cultural differences underpinned many of the day-to-day challenges facing western business people working in the country, and their Russian partners. Trust was not initially foreseen as a significant element in the research. But even before the first round of data gathering was complete, it was a word that seemed to recur throughout numerous Russian and western accounts of their business dealings. It seemed to me simply too big an issue to be ignored.
That was back in the early 1990s. Globalisation was then only a word ...
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