6Building Trust across International Boundaries

The Founder’s Role in Consulting Firm’s Early Development

Murray Taylor, Jarryd Daymond, and James Willard

6.1 Introduction

The importance of the service sector to economic growth is increasingly evident (“The Global Competitiveness Report 2016–2017” 2017), as the significance of international trade and investment in the service sector has grown over the past several decades (Bello et al. 2016). Growth in the service sector has fostered a need for research examining the ways service firms internationalise (Carnes et al. 2017; Bello et al. 2016). Further, advanced service industries play a significant role in driving economic growth in developed economies (Muzio and Faulconbridge 2013). Consequently, ...

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