Chapter 10


Joy = Trust × Purpose

Joy is created from trust and transcendent purpose. The correlation between Trust × Purpose and Joy is 0.77.

Arbejdsglaede. Only the Scandinavian languages have a word for Joy at work; in Danish it is arbejdsglaede. What do the Danes know that most of the world does not?

To find out, my team and I spent a week in Las Vegas. We weren’t spying on Danes at a business convention; we were holed up in a loft in downtown Vegas running a neuroscience experiment on employees from one of the happiest companies in America, Did Zapponians have arbejdsglaede because managers hired inherently happy people or because ...

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