Chapter 2 Possible causes for the underperformance of funding
Figure 2.1 Five hypotheses why people are not giving more. Sidebar by the author.
Even if your nonprofit's fundraising has been growing at 5% or 10% a year, that's not enough. I know from experience that it's possible to raise much more money and continuously grow your program, year after year. As a result, those substantially increased funds would empower your organization to have significantly more impact. The world needs more NGOs to do that!
Let's look at possible reasons for the underperformance of funding for nonprofits. I have heard the following ...
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