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Trust, Impact, and Fundraising for Nonprofits
book

Trust, Impact, and Fundraising for Nonprofits

by Kenneth Phillips
March 2023
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 17m
English
Routledge
Content preview from Trust, Impact, and Fundraising for Nonprofits

Chapter 3 Decrease in public trust in NGOs and the importance of speaking up

DOI: 10.4324/9781003335207-5

Individual donors account for three-fourths of all donations to U.S. nonprofits. Consequently, gaining trust and confidence from individuals is essential for NGOs to run their projects. I am pleased to include here the excellent research findings and analysis by my research assistant Haru Nishigaki. Her research provided much of the basis for this chapter starting with findings from the 2020–2022 Edelman Trust Barometers and four mechanisms to gain trust. Her conclusion about non-fundraising communication is especially important.

Key point: To be trusted, your code of ethics must be meaningful, not just words or intentions. Essential components ...

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Publisher Resources

ISBN: 9781000842456