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PILLAR 6: CONNECTION

AT ITS CORE, trust is about relationships, and relationships are about connection. The surest, most durable way to build a sense of unity and team spirit is by fostering a culture of collaboration and partnership that builds upon individual, person-to-person connections.

In American culture, there is a hero worship of the solo entrepreneur, an ethos that says great things are achieved by the lone woman or man who scales the mountain all by herself or himself, the lone ranger. Ethan echoes the business world at large, where this idea is exemplified by the phrase “It’s lonely at the top.” But if you’re lonely at the top, ...

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