PERHAPS THE MOST IMPORTANT THING to know about trust is that it is never static. Every transaction, every conversation, every encounter matters. Trust either increases or decreases with every interaction. It is this fact that makes trust so powerful and so essential. You can build trust in a moment, with even just one action. But one single inconsistency can change people’s perspective. Trust is fragile.

Consistency is the king of the pillars because it has dominion over all the others. Character once in a while is not character. Commitment only when times are good is not commitment. Compassion only to people who look ...

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