Truth. Growth. Repeat.

Chapter 21 you don’t have to be perfect,you just have to want to be

Around about now you may be sitting back, looking at the gap that exists between how a business with your True Purpose should show up in the world, and how it actually is and thinking, ‘Holy crap. I love my True Purpose, but I’m not sure I can deliver on it! It’s starting to feel a bit idealistic. I’m a million miles from being able to claim this truth with any level of honesty’.

Relax. It’s okay. The quality of a purpose-driven business owner is measured as much by the degree to which you’re pursuing your True Purpose as by whether you’ve accomplished it yet.

This is an important point. Some company purposes are so worthy that trying to reach the endpoint too quickly can result in the owners feeling like failures and possibly giving up. The truth is, even if the progress towards your ultimate end goal is glacial, as long as you’re moving towards it, you’re purpose-driven. You’ll be bringing into the world a new conversation; you’ll be opening minds to your way of thinking. And all the good things that happen when you go the right way around The Circle will start to happen for you.

a less-than-perfect example

A decade ago Patagonia was just another name in the global explosion of outdoor brands. They made clothing and equipment for the growing hordes of adventurers who wanted to hike, climb, ski and cycle in the world’s most beautiful unspoilt places. Because of the raw appeal of these pursuits, brands in this ...