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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
book

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Phil Myers, Craig Stull, David Meerman Scott
June 2008
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h
English
Wiley

Overview

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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Publisher Resources

ISBN: 9780470260364Purchase book