Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

CHAPTER 7

Step 4: Create Breakthrough Experiences

How do we build a competitive advantage?

 

 

 

 

 

Imagine you want to start a new church. What do you do? Well, you might look for (or commission) a building, buy some stained glass and an organ, and hire a pastor, right? Not necessarily. If you’re tuned in, you’ll realize that there are far different things you should be doing to establish a church that resonates with parishioners. In any marketplace (even a ministry) following the Tuned In Process is a proven way to create success. Start by understanding the problems that potential churchgoers have, the different types of people who might attend church, and the compelling reasons why people go to church to begin with.

Mark Batterson is the lead pastor of a hugely popular church in the Washington, DC, metropolitan area. But his isn’t a typical church, because he doesn’t actually have a church building, or traditional services, or many of the other usual symbols of religious devotion. Instead Batterson tuned in to his market: the tens of thousands of twentysomethings who had largely ignored other churches in the area. Batterson learned that a church building can be an obstacle for many young people, so his National Community Church (also known as TheaterChurch. com) conducts five services per week in three nontraditional locations—for example, movie theaters on Sunday mornings, when ...