Turn Customers into Promoters

Turn Customers into Promoters

by Fred Reichheld
Released December 2011
Publisher(s): Harvard Business Review
ISBN: 32562HBR4234AV

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Video Description

Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty.

Table of Contents

  1. Turn Customers into Promoters 00:02:50

Product Information

  • Title: Turn Customers into Promoters
  • Author(s): Fred Reichheld
  • Release date: December 2011
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBR4234AV