Turn Customers into Promoters

Video description

Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty.

Table of contents

  1. Turn Customers into Promoters 00:02:50

Product information

  • Title: Turn Customers into Promoters
  • Author(s):
  • Release date: December 2011
  • Publisher(s): Harvard Business Review
  • ISBN: None