© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
Griffin Kao, Jessica Hong, Michael Perusse and Weizhen ShengTurning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_11

11. Online to Offline (O2O)

Amazon’s Dominance On and Off the Web
Griffin Kao, Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
(1)
Wynnewood, PA, USA
(2)
Edina, MN, USA
(3)
Cambridge, MA, USA
(4)
Markham, ON, Canada
 
As we increasingly transition our lives onto the Internet, the line between the online and offline worlds is blurring. Activities that were originally done purely in person, such as education or gambling, are now transitioning online; perhaps the most prevalent example is shopping, which takes place in a hybrid of physical retail locations and ...

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