© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
Griffin Kao, Jessica Hong, Michael Perusse and Weizhen ShengTurning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_14

14. Apples to Apples

How Market Cannibalization Makes Apple One of Its Biggest Competitors
Griffin Kao, Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
(1)
Wynnewood, PA, USA
(2)
Edina, MN, USA
(3)
Cambridge, MA, USA
(4)
Markham, ON, Canada
 
If you currently own an iPhone, you’ve probably owned many iPhones. Whether it’s the intuitive design, sleek body, or ability to send blue texts that keeps you hooked, you’ve chosen Apple for your phone—and maybe your laptop, desktop, tablet, and watch, too. But in many Apple users’ experiences with the company, there ...

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