© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
Griffin Kao, Jessica Hong, Michael Perusse and Weizhen ShengTurning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_1

1. The Second Mover Advantage

What Facebook, the iPhone, and Airbnb All Have in Common
Griffin Kao, Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
Wynnewood, PA, USA
Edina, MN, USA
Cambridge, MA, USA
Markham, ON, Canada
Like that of the Roman Empire many years before, the meteoric rise of MySpace beginning in 2003 was sweeping and absolute. Although MySpace was preceded by several smaller social networking sites like Friendster and SixDegrees, none could match the user base, the press coverage, and the valuation given to MySpace by investors. ...

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