© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
Griffin Kao, Jessica Hong, Michael Perusse and Weizhen ShengTurning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_9

9. Flourishing Freemium

How Slack Managed to Create One of the Highest Paid Conversion Rates in the Industry
Griffin Kao, Jessica Hong2, Michael Perusse3 and Weizhen Sheng4
(1)
Wynnewood, PA, USA
(2)
Edina, MN, USA
(3)
Cambridge, MA, USA
(4)
Markham, ON, Canada
 
When Slack came onto the scene in 2014, it promised to kill email once and for all. This collaborative instant communication platform was envisioned with the extremely lofty goal of completely revolutionizing workplace culture. Yet, while ambitious, it is hard to say that this goal has not been met. Used ...

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