When Max Levchin, Peter Thiel, and Luke Nosek cofounded PayPal, then named Confinity, in 1998, they were fighting against Goliath. PayPal, an online payment and money transfer system, was entering a deeply competitive market dominated by Billpoint, a joint venture between eBay and Wells Fargo. With such steep competition, PayPal needed to take a nontraditional approach ...
© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_1010. Fake It ‘Til You Make It
PayPal and Reddit’s Unconventional Approach to Growth Hacking
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