Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_11

11. Online to Offline (O2O)

Amazon’s Dominance On and Off the Web

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

As we increasingly transition our lives onto the Internet, the line between the online and offline worlds is blurring. Activities that were originally done purely in person, such as education or gambling, are now transitioning online; perhaps the most prevalent example is shopping, which takes place in a hybrid of physical retail locations and retailer web sites. Nowadays, many direct-to-consumer ...