Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_12

12. The Last Mile Problem

The Biggest Thorn in Amazon’s Side

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

Slow and steady, the box-shaped vehicle chugs along on a well-paved sidewalk, passing well-manicured suburban homes, one after the other. It’s the size of a large dog and doesn’t look like it could fit any normal-sized human, but on six rugged wheels, it looks determined to overcome any obstacles that could get in its way. At the same time, the baby blue shell and the Amazon smiley face logo slapped ...