If you currently own an iPhone, you’ve probably owned many iPhones. Whether it’s the intuitive design, sleek body, or ability to send blue texts that keeps you hooked, you’ve chosen Apple for your phone—and maybe your laptop, desktop, tablet, and watch, too. But in many Apple users’ experiences with the company, there comes a tipping point where you decide that the ...
© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_1414. Apples to Apples
How Market Cannibalization Makes Apple One of Its Biggest Competitors
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