How many fast-food restaurants have released a chart-topping mixtape? The answer is exactly one—Wendy’s. Their mixtape, We Beefin?, tears down competitors like McDonald’s and Burger King while also managing to reach the number one spot on Spotify’s Global Viral 501 and garnering almost 800 million impressions.2 But, Wendy’s isn’t just a one-hit wonder. Their Twitter account is also a hit, managing ...
© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_1515. Memes As Marketing
How Wendy’s and WeChat Went Viral
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Wynnewood, PA, USA
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Edina, MN, USA
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Cambridge, MA, USA
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Markham, ON, Canada
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