Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

© Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020

G. Kao et al.Turning Silicon into Goldhttps://doi.org/10.1007/978-1-4842-5629-9_17

17. Too Much of a Good Thing

Why Are There So Many Social Messaging Apps?

Griffin Kao¹ , Jessica Hong², Michael Perusse³ and Weizhen Sheng⁴

(1)

Wynnewood, PA, USA

(2)

Edina, MN, USA

(3)

Cambridge, MA, USA

(4)

Markham, ON, Canada

 

“Text me.”

The meaning of this simple, commonplace phrase is subtly shifting as the next generation of Gen Z’ers move toward using social messaging apps over traditional SMS (Short Message Service) texting. With 52% of teens now using these messaging apps for over 3 hours per day,¹ the action of “texting” or “messaging” someone is becoming overloaded and could refer to a dozen different ...