Chapter 5. Sex and Romance: I’ll Have What She’s Having


A new sexual revolution is taking place. Love, for the baby boom generation, isn’t about the first time anymore—it’s about making love feel like it did the first time, despite their aging bodies. What kinds of romantic, sexual, intimate experiences do people want at midlife and beyond? As boomers answer that question, they are going to change society’s sexual standards once again. Hundreds of business opportunities will emerge as a result.

Sex and romance at 50 are not the same as sex and romance at 20. As boomers were raising their families and building careers, they didn’t anticipate how different it would be when the kids left home and they downsized their work lives. Their ...

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