Chapter 10. Financing Your Dream


The boomer generation is changing “business as usual” in two significant ways. First, they are the customers for the visionary businesses that we have explored throughout this book. But they are also creating these businesses and making the products and services they want so they can age well.

If you’ve been thinking about leaving the corporate grind or starting a business aimed at this juicy market, you’re not alone. A study by Challenger, Gray, and Christmas, a leading outplacing company, says that unlike the era, “This time around . . . the burst in entrepreneurial activity will not be led by 20-somethings, but by baby boomers and would-be retirees in their 40s, 50s, 60s, and even 70s, who ...

Get Turning Silver into Gold: How to Profit in the New Boomer Marketplace now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.