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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

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About the Author

With more than 20 years of experience, Mary Furlong, Ed.D., is the leading authority on baby boomers as they reach their 50s and beyond. She founded Mary Furlong & Associates (MFA) in 2003 to help socially responsible, consumer-conscious companies understand the real needs of this explosive market.

She is executive professor of Entrepreneurship and Women in Leadership at the Leavey School of Business at Santa Clara University in California.

Dr. Furlong founded the nonprofit organization SeniorNet in 1986. SeniorNet was one of the first social networks and online communities. SeniorNet’s mission was to create an organization that would bring the wisdom of older adults into the information age. It accomplished this through its vibrant ...

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