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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

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Acknowledgments

For the past 25 years, I have had the privilege of working with amazing thought leaders in the fields of aging and business. The trends, insights, stories, and data points in Turning Silver into Gold are based on stirring conversations and projects with these clients and team members.

They sowed the seeds that have flowered into this book’s message: that the key to a sustainable future is the boomer marketplace. As the boomers enter the third act of their lives, new solutions, products, and services will be required. These entrepreneurs and change agents care enough to create products and services that address the issues of a rapidly aging society and have inspired the success stories profiled here. I honor their contributions in ...

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