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Turning Text into Gold: Taxonomies and Textual Analytics by Bill Inmon

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13: Banking Analytics

The world of text analytics is full of opportunity in every industry. Wherever there is a competitive marketplace and wherever there are customers with opinions, there is opportunity to use textual analytics.

The value of text analytics in many cases is to allow an organization to hear the voices of their customers. Hearing what a customer has to say is invaluable. Once the organization knows what is on the mind of the customer, the organization can then tailor their products or services to better accommodate the customer. This improved service creates loyal customers. One industry where this is readily apparent is the banking industry.

Publicly Available Banking Data

One good place to hear what customers are saying is ...

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