15: Hospitality Analytics

The restaurant business is as competitive as any other. Restaurants are always competing for new customers as well as fighting to hold on to their existing “regulars”. In order to achieve these goals, restaurants must strive for excellence, which can be measured by any number of parameters:

  • Menu
  • Ambience
  • Service
  • Pricing

While there are other aspects to managing a restaurant, these factors are typically the most important to customers. Therefore, these are some of the key measurements needed to analyze sentiment in the restaurant business and other parts of the hospitality industry.

Voice of the Customer

Success in managing a restaurant always boils down to one thing: the opinion of the customer. The restaurant can ...

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