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Turning Text into Gold: Taxonomies and Textual Analytics by Bill Inmon

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16: Airline Analytics

As our final case study, we’ll examine the extremely competitive world of airlines. There are fare wars. There are frequent flyer clubs. There are airline lounges at major airports. There are new routes being opened up. There are special seat pricing algorithms.

At the end of the day, all that matters to an airline is the customer and which company the customer chooses for his or her journey. And through the power of making choices, customers ultimately determine the economic success of airlines.

Therefore, in order to become successful, an airline must listen to its customers. Listening to customers is simple in concept, but as we’ve seen throughout this book, complex in execution. Once again, there are several factors ...

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