Index
AAAA. See American Association of Advertising Agencies
Ad-ID system, 54
AFTRA. See American Federation of Radio and Television Artists
Agencies and agency producers, 31
casting by, 49
for creating commercials, 41-45
for defining client needs, 35-36
in editing, 116
for graphics, 140
offline/online modes of operation, 56
production company selection by, 47-49
prop responsibility of, 50
purpose of, 32
strategy determination for, 36-39
Agents
in preproduction, 66
talent, 162
AICE. See Association ...
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