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TV Commercials: How to Make Them by Ivan Cury

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Index

 

 

AAAA. See American Association of Advertising Agencies

Account sources, 33-34

Ad-ID system, 54

Advertising history, 4-8

AFTRA. See American Federation of Radio and Television Artists

Agencies and agency producers, 31

account sources for, 33-35

for audio, 50-51

campaigns by, 45-47

casting by, 49

for creating commercials, 41-45

for defining client needs, 35-36

in editing, 116

for graphics, 140

history of, 4-7

names and codes, 53-54

offline/online modes of operation, 56

production company selection by, 47-49

prop responsibility of, 50

purpose of, 32

research by, 39-41

roles of, 46-47

scheduling by, 47, 52

session editing by, 54-55

at shoots, 51-53

strategy determination for, 36-39

Agents

in preproduction, 66

talent, 162

AICE. See Association ...

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