CHAPTER 3

Contemporary Corporate Websites

While most companies today have websites, they serve very different purposes from company to company. For some companies that rely on online sales, like Amazon, Apple, and Dell, their website is their lifeblood. All or a majority of their business is conducted through those sites. For companies that sell services, like banks, the website offers information about their products and also offers some of their services, like online banking, through their website. Other service companies like the big accounting firms use their websites to provide information about their areas of interest. For all companies, public relations is an important part of their public image, so most include a variety of information ...

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