Chapter 3
Green Mountain Coffee Roasters—Continuous Growth
Introduction
Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield, Vermont, in 1981 and quickly became a leader in the specialty coffee industry based on their award-winning coffees, their innovative brewing technology, and their socially responsible business practices. In 1993 GMCR went public and it is now located in Waterbury, Vermont, where it has expanded from its original facility. The company is divided into two business units. One is the specialty coffee business, which includes the Green Mountain Coffee®, Tully’s Coffee®, Timothy’s World Coffee®, Diedrich Coffee®, Coffee People®, Gloria Jean’s Coffee®, and Newman’s Own® organic brands. The other business ...
Get TWI Case Studies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
