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TWI Case Studies
book

TWI Case Studies

by Donald A. Dinero
April 2011
Intermediate to advanced content levelIntermediate to advanced
136 pages
3h 44m
English
Productivity Press
Content preview from TWI Case Studies

Chapter 3

Green Mountain Coffee Roasters—Continuous Growth

Introduction

Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield, Vermont, in 1981 and quickly became a leader in the specialty coffee industry based on their award-winning coffees, their innovative brewing technology, and their socially responsible business practices. In 1993 GMCR went public and it is now located in Waterbury, Vermont, where it has expanded from its original facility. The company is divided into two business units. One is the specialty coffee business, which includes the Green Mountain Coffee®, Tully’s Coffee®, Timothy’s World Coffee®, Diedrich Coffee®, Coffee People®, Gloria Jean’s Coffee®, and Newman’s Own® organic brands. The other business ...

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Publisher Resources

ISBN: 9781439891247