Chapter 5
Ben & Jerry’s Homemade Ice Cream—A Tale of Two Plants
Background
Ben Cohen and Jerry Greenfield founded Ben & Jerry’s Homemade Ice Cream, Inc., in 1978 and from their first day of operation in a remodeled gas station, they were a socially active company. Donating part of their profits to social causes means that they have to be that much more productive, because even manufacturers of premium ice cream have competitors. From their start in Burlington, Vermont, they built a successful organization with “scoop shops” around the world and even on cruise liners.* When Unilever purchased them in 2000, they retained most of their characteristics and, of course, took on some of those of their parent company. One was the use of training programs. ...
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